SEO-friendly content is the type of interesting and useful content for your readers written with some attention paid that is attractive for search engine spiders as well, which leads to better rankings. Writing an SEO friendly content is among the primary steps for serious link building and the only way to make your pages popular. Maintenance ascertains that your search engine rankings are anyhow kept, if not improved. With practice, you’ll notice that to transform your articles in decent SEO-friendly web content is not difficult.

It’s agreed that without content no site can draw loads of traffic. All content, regardless of poor presentation, will have certain keywords and phrases appearing within text frequently but naturally. These repeating words and phrases trace the attention of search engines. Real SEO-friendly content is rich in keywords and phrases and offers an easy read for the average Internet user.

Effective optimization techniques

The first and primary thing you need to consider is your readers. Try approaching from your readers’ viewpoint. Write for people not for search engines. While choosing between techniques that is good for your readers but not for search engines or vice versa, choose that which is good for your readers.

Right Title and Meta Description

If you are editing in HTML, give maximum attention to title. Title must contain keyword. Insert suitable keywords in Meta keyword. Write about two sentences supporting the title of the page in Meta Description, which shortly describe your article and contain the keyword at least once. When titles can’t tell the whole story, the Meta description can catch the searcher’s eye.

Relevant Content

Search engines have means of recognizing when a page is not actually about what it might seem to be about. If with your content you are trying to trick search engines, it will finally be found and your site rank will drop or even be banned. It's much better to write content that is relevant to your topic.

Targeting simple keywords

One big wrong step that people take when targeting keywords for articles is choosing the most popular keywords to insert in their text. This makes your article lost amongst all the other articles with the very identical keywords. Targeting niche-specific keywords is good, but with keywords too specific, you won’t get enough hits. Finding the mid point between most popular and tightly specific is best for choosing keywords.

Take a book “The Innocents Abroad”, for example. Users that want to read that book will most likely do a search for a review. Which of the following keyword phrases do you think will perform best in searches?

  • Review of the Innocents Abroad book;
  • The Innocents Abroad book review;
  • The Innocents Abroad Review.

We’ll find the following statistics by Google’s Keyword Tool, based on approximate average search volume:

  • The Innocents Abroad Review - 115,000
  • The Innocents Abroad book Review (variation) - 36,100
  • Review of the Innocents Abroad book – irrelevant searches

Repeat the practice until you have a list of related keywords, to help support the main keyword right through the post and to avoid needless repetitions and stuffing.

Keyword Placement

After having a key phrase to optimize, spread it seamlessly all through the article. To optimize these words and get the best possible search engine ranking, make sure they appear in the right places. Every piece of content on your site should have at least two important keywords and phrases that you’d like to focus on.

Use your main phrase in the first sentence or paragraph. Depending on the length of your post, try repeating it a few times, providing it does not sound bad for a reader. Repetitions can push away your visitors and search engines.

For even better search engine opportunities, make sure your content has subtitles to systematize the piece. Use your main phrase in subtitles as well. Add it to the post’s Meta tags, along with the support keywords. Likely, try adding pictures and use your keywords as ALT text for those images. Search engine spider will not see the image, but image oriented spiders like Google’s Image Search will certainly be searching for that alternate text.

Do not include vague, hard-to-spell, easy-to-forget or highly technical words in your keyword phrases. Neither create very long keyword phrases (“how to find good content writer“) when most users choose simpler searches (“good content writer”) instead.

SEO friendly content is the best investment when it comes to your site’s search engine promotion. It produces natural results with real people reading your posts, based on their needs. And when that happens, the path to conversion is at least half way taken. Good content find its way to interested search engine users, provided that you don’t go overboard and turn into search engine spam.